"5 Ways to Save Money on Wedding Photography"
by Casey Fatchett (Copyright Fatchett Photography 2007)
As a wedding photographer, I am regularly contacted by couples who are
looking to save money on their wedding photos. This is understandable
as it can be a considerable expense. Unfortunately, most couples sacrifice
quality in order to save money.
In this article, I propose five simple ways to save money without foregoing
quality. Hopefully, you the reader will find them helpful in planning
your wedding.
1. Add Your Photographer to Your Registry
It may seem strange but it is actually a very simple and cost saving
process. There are many programs already in place that allow you to add
not only your photographer but other vendors to your registry. Some of
these programs require a minimum contribution.
The system I use is to create a web-page for the couple which has a "donation"
button allowing your family and friends to contribute any amount they
want towards your wedding or album package. You are notified before the
event what your balance is and you receive a custom gift-certificate at
the wedding from each guest who contributed.
2. Opt for Digital Proofing Only
Another simple idea since 75% of wedding photographers shoot digitally
these days (and the percentage is growing). Your photographer can either
create an online gallery for you to view your photos and purchase prints
or they can supply you with a CD of digital images you can use for proofing.
How is this saving you money? Printed proofs cost the photographer money.
Then they have to pick up the prints from the lab (or pay to have them
delivered) and take the time to put them in a proof book for you. All
of that adds up to more money the photographer is going to charge you.
And with digital photography allowing photographers to take more and more
photos (sometimes over 1000 pictures for a full day wedding), do you really
want to have to sort through hundreds of proof prints?
3. Make Your Own Prints
Many photographers will provide you with a set of digital copies of your
photos - some include it with their packages, others require an additional
fee (depending on the resolution of the images), and still others release
the images to their clients after a set period of time following the wedding
(6 months or a year usually). This way you can print your own photos as
needed.
The drawback to this strategy is that your photographer will be able
to provide you with higher quality prints than you will get at your local
lab. However, if you know you will only want mostly smaller prints (4x6
or 5x7) - you could save money and just purchase larger prints a-la-carte
from your photographer.
4. Get a Set Print or Album Package When You Book Your Photographer
If you know exactly how many pictures or what type of album you want
when you book your photographer, it is possible to save money by creating
a custom package with your photographer. With the amount of time between
booking and your wedding, it is possible for the cost of prints or albums
to go up by the time you decide to order (or your photographer may raise
their prices). If you lock in your price from the beginning, you can save
money.
Also, I have found that couples who think they can save money by ordering
their album after the wedding end up taking at least 12 months before
ordering their album - at which point album prices have gone up considerably.
5. Marketing for Your Photographer
Many couples in the process of planning their wedding are in touch with
many other couples. Whether at bridal expos or using online bulletin boards,
you can be of great use to your photographer in reaching other potential
clients.
Approach your photographer about marketing for them by spreading the
word about their business. If you refer a customer who books with your
photographer, see if they can credit you a percentage of the package the
client you referred books (or a flat dollar amount - whichever works for
your photographer). Just remember you only get a credit if the person
you refer books with your photographer - and make sure there is a way
for you to find out if they booked with your vendor.
I hope you find these tips helpful - feel free to visit my website -
www.fatchett.com
- or email me if you have any questions.
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