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Custom Invitations 101

by A Bridal Paperie

Have you ever purchased wallpaper? If you have, you already know something about custom invitations. Both of these products are showcased on wall displays or in very large, cumbersome books; and, unless you are artistically inclined, both can be very hard to imagine in their final form. However, invitations have one negative that wallpaper does not: wallpaper can always be re-done. In other words - do not try to order invitations without an expert to guide you.

Whether your retailer has a home studio, a brick and mortar store, or an internet website, you will benefit from the expertise of a professional. Most qualified invitation retailers are artists at heart, and they are paper and print lovers as well. They will have extensive knowledge of paper attributes and printing methods. They will be familiar with the wide selection of invitation manufacturers: they will know which ones are reliable, which ones are accommodating, and which ones offer a superior product. They will have etiquette expertise, not only for your invitation needs, but for all aspects of your wedding that require it. Many retailers offer envelope addressing, art, calligraphy and mailing services, and they may provide you with tools to organize your guest list. Finally, by choosing your retailer wisely, not only will you be guided by an experienced professional, but you will save money in the long run. Most retailers are more than willing to satisfy your budget requirements, and they will go out of their way to make sure you are happy with the end result.

It is, of course, extremely important to find a qualified retailer. Some manufacturers have their own retail outlets which give you the highest level of expertise and control (and probably the lowest price). Other qualified retailers may be found through personal referral, internet blogs, and website reviews, or better business bureau ratings.

Here are some questions to ask before you commit your time and money:

1. Will you be dealing with a person dedicated solely to selling invitations? If so, how long has the person been in this business? Does he/she have an art background?

2. Can you make a specific appointment so you are not rushed or interrupted? If so, are consultations complimentary? If not, can the cost be waived if invitations are purchased?

3. How large is the invitation selection? Some stores cater to a specific clientele. Ideally, your retailer’s selection should cover all price ranges.

4. Does the retailer seem interested in your thoughts and ideas? Are you asked about your wedding date, theme or wedding colors – even before an appointment is made.

5. Does the retailer encourage customization? Does he/she seem willing to request samples and information from the manufacturer? If you are dealing directly with a manufacturer’s outlet, a wide array of materials should be available for customization while you are at your appointment.

6. Are the invitations discounted? Retailers may discount 20%-30% off retail, or they may offer other incentives. Manufacturers’ outlets usually sell at wholesale (40%-50% off retail).